A small change, and why it matters

A name that finally says what it’s always been about.

I’ve been thinking on something for a while.

The publication you’re reading has been called De-Hypnotized with Nicola since I started it. The name made sense at the time. It described what I do, and it anchored to my name, which is what I was taught to do.

But here’s what I’ve learned since then: a name that describes the mechanism isn’t the same as a name that speaks to the person.

And the person I write for isn’t looking for a mechanism. They’re looking for an answer to a question they’ve been asking for a long time. Why do I keep reverting? Why hasn’t the work worked?

That question lives below the behavior. Which is exactly where I want to meet you.

Starting now, this publication is called Below the Behavior.

Same writing. Same focus.

-Nicola